GUIDE LONDON is focused on fine detailing which markedly distinguishes all collections from other brands. Moreover cost awareness has allowed GUIDE LONDON to remain as an accessible brand maintaining a wide audience. Thanks to comfortable fitted styles of smart shirts GUIDE LONDON is well recognisable among profesionals. On the other hand, street wear forms a considerable part of the GUIDE LONDON collections as well. Easy to wear urban style for everyone who wishes to follow the latest trends and get new orginal modern looks. Jeans, boyswear, leather wallets and accessories have been introduced recently to complement the GUIDE LONDON shirt, knitwear and jersey collections.